A look into the president of Roc Nation Sports, Juan OG Perez

The Caters is a big name in the USA music scene. The couple; Jay Z, officially known as Shawn Carter, and Beyoncé, have been dominating the music industry for more than a decade. An association with this couple could open tremendous doors for anyone in the industry whether in front of the cameras or behind the scenes. Behind the success of these two is a group of loyal friends and associates like Juan OG Perez and his wife Desiree Perez who have recently received a shout out from the couple in the sixth track of their album; everything is Love. In the track, Jay Z refers to them as true and real friends.

Desiree and Juan OG Perez have been closely associated with the Carters for more than a decade. In fact, Desiree is referred to as Jay-Z’s right-hand woman in all corporate affairs. She is the brains behind the Tidal app and the COO of the label Roc-Nation owned by Mr. Carter. Desiree was introduced to the couple by his husband Juan Perez known to many as the OG.

About Juan ‘OG’ Perez

Juan OG Perez has been behind the scenes in the music industry for several years now. He is also a successful mogul and a visionary entrepreneur. He was born and raised in Harlem where he first got into the music scene. Perez met Jay Z back in 1996. The two were introduced by the then Roc-A-Fella Records founder and president, Kareem Burke known to many as Biggs. The two men were tasked to manage Kareem’s studio together and since then have been partners and close friends.

Their business partnership began when they launched the Roc-La-Familia recording label to which Juan Perez was the President. Their next big project was the 40/40 sports club which they launched back in the year 2003. Following the success of this club, Perez and Carter opened several other clubs in different parts of New York, in Atlanta and Atlantic City, Las Vegas, and Arizona among other states. They called the business Roc Nation Sports after the Jay Z owned label called Roc Nation that took over Roc-La-Familia. Juan OG Perez is the president of Roc Nation Sports.

OG Juan’s: Twitter

Recap: An Interview with Alex Pall of The Chainsmokers

Published on July 28, 2016, Interview Magazine met with Alex Pall and his partner, Andrew Taggart of The Chainsmokers.

The interview is conducted by Mathias Rosenwieg in New York City. He asks the duo how they started working together. Pall goes into how he was a DJ growing up in New York City. He was a kid at the time, and while he enjoyed working as a DJ, it was nothing he took seriously. He talks about the time he was in an art gallery, and it hit him that he really enjoyed being a DJ, and he should take it more seriously. He talks about how his manager introduced him to Taggart, and they started working together from there.

Rosenweig asks them how they knew they would work well together. Pall answered that it was both of them knowing the talent in themselves. Once they got past their introductions, it became more organic. Their meetings, as Pall pointed out, started as 9AM-7PM sessions, being that this was now their main job, and they needed it to live. But then, they wound up pushing themselves even harder and learning more about themselves through their music, and through collaboration with each other.

Rosenwieg then asks them what it was like working with the young singing sensation, Halsey. She appears on The Chainsmokers single, Closer. Pall was very happy to work with Halsey. He talks about how Taggart and a mutual friend wrote Closer on the tour bus, and Taggart sings on the single.

Rosenweig asked if they knew the type of audience their music is reaching, and Pall quotes demographics right off of the bat, and credits social media for showing the different countries and age groups their music is reaching.

The last question Rosenweig asks is about their live shows, and how they go about changing them to cater to their increasing popularity. Pall makes a very true point that there sets are always changing because the key is to stay relevant. He basically says that when you get comfortable is when you can be replaced.

https://www.allmusic.com/artist/alex-pall-mn0003257245