The Patient and Persistent Whitney Wolfe

Bumble is a dating platform created exclusively in 2014 for women whereby they can feel confident to make the first move when getting into a relationship and it has become the fastest growing mobile application globally. The app has attracted almost 10 million users which depicts the high demand for such platform in the market and the satisfaction it has brought to its users. Whitney Wolfe is the Founder and Chief Executive Officer of Bumble, and she saw the need for this dating platform after realizing the kind of challenges women face in regards to the exposure that leads to dating. The sort of imbalance that existed then is what brought about the idea of women having something they would associate with as their own in this particular field. Initially, Whitney Wolfe was not for the idea of a dating app because she had before been involved in one that ended in a stalemate. In that case, when she met Andrey Andreev, he advised her on an idea she had which meant that she had to accept her fate of going back to the dating app business. Therefore, moving forward Whitney Wolfe got the financial and workforce support she needed to start up her dating app which has currently been recognized worldwide due to its unique nature.

Whitney Wolfe is married to Michael Herd who pushed her towards the partnership with Andrey Andreev when she was caught up in accepting the offer and letting it go. She studied in the Southern Methodist University where she specialized in International studies. Her entrepreneurship skills began early as when she was only 19, she had started a business of selling bamboo haul bags which were meant to assist areas that were affected by the BP oil spill. In her career, she has been named as one of Elle’s Women in tech, she was on Forbes 30 under 30 list in 2017 and 2018 consecutively, and she was as well appointed as one of Business Insider’s 30 most important women under 30 in Tech. In 2017 as well, she was also listed in a TechCrunch article on 42 women doing well and setting the pace in tech. She, therefore, proves that age is just but a number when it comes to becoming successful in any business venture as long as it is realistic. Additionally, it requires persistence and discipline because if she ignored this opportunity because of her previous experience in a similar field, she could never have come this far in her career and investment.

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Kate Hudson’s Fabletics Poised to Make a Run at Amazon

Amazon is the biggest online in the apparel e-commerce world today, and with thousands fighting for that top spot, to own 20 percent of all sales in this space is a huge accomplishment in itself. While the competition may come and go, one company appears to have their sights on more that catching Amazon, they want to pass them and separate themselves from the crowd. Kate Hudson’s Fabletics is that company, and when you can dominate in a space as competitive as this and bring in $250 million in sales, you are really saying something.

 

Hudson commented on how her company has been able to sustain such huge numbers, and she responds that it has to do with reverse showrooming and her membership package. These aren’t new techniques in this niche by any stretch of the imagination, but Hudson has found a way to make them work. Looking at the way things pan out at her retail stores in the mall, here you find women who are enhancing their memberships by taking a Lifestyle Quiz, browsing all the latest piece of workout apparel to hit the racks, and try on anything and everything they like, many times without buying a single piece.

 

How can this company sustain these numbers if shoppers aren’t buying in the retail setting?

 

This athleisure brand sells itself online, and here is how. Hudson says when shoppers try on the active-wear in the stores at their local mall, those items get transferred to the online store. Now if a woman returns to the e-commerce site, they see all the items that they tried on and loved waiting for them. This eliminates that question about sizing, so customers are free to look over the larger online inventory and add even more pairs of colorful yoga pants, new active-wear releases, or the most popular pieces of workout apparel.

 

Kate Hudson’s Fabletics is pampering her customers, and with free online shipping, discounted leggings and yoga pants prices, and even the assistance of a personal Fabletics shopper, the buying comes easy for these women. In just a few short years it appears this company has stumbled on a formula that really resonates with their shoppers. The entire success of the company is in how they turn average shoppers into loyal customers who continue to return month after month to see what items the shopping assistant has chosen for them to wear this month.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on