Innovative Entrepreneurial Women: Lori Senecal Shows an Example of Great Leadership

In this day and age, women are showing men that they can be every bit as capable at working and running a business. Among the women that are showing great skills at business and leadership is Lori Senecal. Lori is very successful as a businesswoman because she pursues her passion which is advertising. She likes being able to come up with some of the best campaigns that can bring forth success to their clients. One of the best traits is her efficiency. She focuses on the business aspect of dealing with her clients. She comes up with the most effective and catchy campaigns and delivers them to her clients in a timely manner. This not only saves her clients’ money, but also helps them gain a lot more money from their sales.

Advertising in and of itself can be a fun affair. For one thing, it is important for people to know where they can go in order to get the audience. As technology is advancing, more channels are becoming available for advertising. There are also cost effective and even free ways to advertise for people. Among the ways that people can advertise are print, television, social media, and flyers among others.

Lori Senecal is innovative because she thinks about the most efficient ways to reach people. When she looks at different methods to reach an audience for advertising, she analyzes where most of them go and not only uses the most popular channel, but shares her insights with others on how they can use those channels for advertising. For one thing, she is paid to help other people get paid.

While there are many different sources of traffic, it is important for each business owner to know which source works the best for them. It doesn’t matter how many people go to this source, the most important thing is conversions. The best thing to do is attract customers from the audience. One good way to do that is through engagement. Follow her on Twitter

Read more: http://adage.com/article/agency-news/cp-b-global-ceo-lori-senecal-depart-end-year/308905/

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