Norman Pattiz Re-Asserts The Effectiveness of Podcast Advertising

Norman Pattiz from Podcast One and Tom Webster from Edison Research today announced the findings of various studies focused on five major consumer dealing with five products and service categories. This first study of its kind was conducted in 2016 and demonstrated the positive effect of podcast advertising recall of messaging, intent to purchase, and brand recall. Learn more: https://podcastone.com/About-Us

The Findings of the Pre and Post Campaign Brand Lift For Podcast Advertisers

According to the study focused on podcast advertisers, over 60% of listeners talked about a specific grocery brand after the campaign, which was up from a meager 7% of listeners in a pre-study. It was also noted that unaided product awareness was up to 47% and that for financial services products was up by 37% while that for automobile aftermarket products increased from 18%. In a post-study, 22% of the subjects noted that they would consider a garden and lawn product, an increase from the 16% pre-study. Learn more: https://patch.com/california/across-ca/norman-pattiz-announces-positive-impact-podcast-advertising     Edison Research carried out three studies in 2016 to determine the impact of podcast advertising for 5 brands. While some of these brands were popular, the others were less popular and seeking trials and increased awareness. In all these cases, online surveys were conducted for several well-known podcasts before podcast advertising had been conducted and later after the brand had been conducted. The results of these studies revealed that podcast audiences responded well to brand messages and were more willing to purchase or consider those brands. Learn more: https://members.nationalgeographic.com/359861042336/

Norman’s Response To The Study

Responding to the results of the study, Norman stated that he believed that podcasts were more effective in enhancing brand impact when compared to traditional formats for advertising. He further stated that the results showed his effective approach at integrated measurement and advertisement.     About Norman Pattiz     Norman Pattiz is currently the chairman and founder of PodcastOne. Pattiz has more than 40 years in radio syndication. Pattiz is the founder of “Westwood One” which was America’s largest provider of entertainment, traffic programming, sports, and other news. Westwood One owned and distributed CBS News, NBC radio network, CNN radio, NFL Football, March Madness, NCAA Basketball, Super Bowl, and many other talk shows.     Pattiz founded Courtside Entertainment Group in 2010. The firm was created to focus on quality programming. Pattiz later launched PodcastOne towards the close of 2012 and the company rose to be the leading distributor/producer of audio on demand programming. Currently, some of the popular PodcastOne’s line up brands includes Steve Austin, Chris Jericho, Adam Carolla, Shaquille O’Neal, and Larry King. Learn more: http://www.fundacity.com/norman-pattiz

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